The Indian quick-commerce (q-commerce) market is booming, and Zepto is leading the charge. If you’re a business owner looking to tap into this fast-growing ecosystem, selling your products on Zepto could be a game-changer.
In this in-depth guide, we’ll break down how to sell products on Zepto, from onboarding to scaling your sales. Whether you are a grocery store, a D2C brand, or a local vendor, this blog will equip you with everything you need to get started.
What is Zepto?
Zepto is India’s leading 10-minute delivery platform, offering customers groceries, essentials, and daily-use products at lightning speed. Operating on a dark store model, Zepto is rapidly expanding across major metro cities like Mumbai, Delhi, Bengaluru, Chennai, and Hyderabad.
With the rising demand for instant deliveries, Zepto has opened up its platform for sellers to list their products and reach a wider customer base.
Why Should You Sell on Zepto?
Before we dive into the steps, let’s explore why Zepto is a powerful sales channel:
✅ Massive Customer Base
Zepto caters to millions of customers looking for quick deliveries, giving you a chance to increase your product visibility.
✅ Fast-Growing Network
Zepto is expanding aggressively across India, making it a promising marketplace for sellers.
✅ Trust & Credibility
Zepto has built strong brand trust among consumers, giving your products instant credibility when listed.
✅ Seamless Logistics Support
Zepto handles last-mile delivery via its dark stores and delivery fleets, so you focus on inventory while they handle fulfillment.
✅ Boost Sales via Q-Commerce Trend
Quick commerce is projected to grow to a $5 billion market in India by 2025. Being on Zepto helps you stay ahead of the curve.
What Can You Sell on Zepto?
Zepto primarily focuses on:
- Groceries (Fruits, Vegetables, Dairy, Snacks)
- FMCG Products (Beverages, Packaged Foods)
- Personal Care (Soaps, Shampoos, Skincare)
- Household Essentials (Cleaning Supplies, Pet Food)
- Niche & Regional Products (Local snacks, health foods)
If you fall under these categories, Zepto is the right platform for you.
Step-by-Step Guide: How to Sell Products on Zepto
1️⃣ Step 1: Understand Zepto’s Business Model
Zepto operates on a hyperlocal dark store model, meaning it sets up warehouses (micro-fulfillment centers) within specific zones. When customers place orders, products are sourced from these dark stores and delivered within 10-30 minutes.
As a seller, you will be supplying products directly to Zepto’s warehouses or onboarding as a marketplace seller depending on your category.
2️⃣ Step 2: Prepare Your Business for Onboarding
Before registering on Zepto, ensure the following:
✔️ GST Number
Your business must be GST-registered.
✔️ FSSAI License
If you’re selling food or beverages, an FSSAI license is mandatory.
✔️ PAN Card & Bank Account
Keep your business PAN card and active bank account details ready.
✔️ Product Catalogue
A well-structured product list with high-resolution images, SKUs, and pricing will fast-track your onboarding.
✔️ Inventory Capacity
Ensure you have sufficient stock to meet Zepto’s supply requirements.
3️⃣ Step 3: Apply to Become a Zepto Seller
Currently, Zepto does not offer a direct self-serve portal like Amazon or Flipkart. Here’s how you can apply:
- Visit the official Zepto Partner Registration page or reach out via their official business email (usually available on Zepto’s website).
- Fill out the application form with business details.
- Wait for Zepto’s business development team to contact you.
Alternatively, you can also approach Zepto through their local representatives or partnerships with q-commerce onboarding agencies.
4️⃣ Step 4: Business Discussion & Agreement
Once Zepto shortlists your business, their team will schedule a meeting to discuss:
- Supply chain logistics
- Product pricing and margins
- Delivery regions (specific city zones)
- Payment terms
- Agreement signing & compliance checks
Pro Tip: Negotiate pricing strategically. Zepto typically asks for competitive margins to offer fast delivery at affordable prices to customers.
5️⃣ Step 5: Product Listing & Catalogue Upload
After signing the contract, you will be asked to submit your product catalogue in Zepto’s preferred format. Make sure to include:
- Product name & description (optimized with relevant keywords)
- High-quality product images (white background, 1000×1000 px)
- MRP and discounted prices
- SKU codes and barcodes
- Category tagging (e.g., Dairy > Milk > Organic Milk)
SEO Tip: Write keyword-rich product descriptions focusing on location-based terms (e.g., “Organic Milk in Mumbai”).
6️⃣ Step 6: Logistics & Supply Chain Setup
Depending on your arrangement, you will either:
- Supply stock to Zepto’s nearest dark store/warehouse
OR - Operate via Zepto’s marketplace (in select cases)
Zepto will handle the last-mile delivery, but maintaining a steady inventory is your responsibility.
7️⃣ Step 7: Go Live & Start Selling
Once your products are listed, your inventory is stocked at Zepto’s warehouses, and your seller account is activated — you are live!
Your products will now be visible on Zepto’s customer app to users in specific zones or cities.
How to Optimize Your Sales on Zepto?
✅ Maintain Stock Levels
To maximize your success, follow these pro tips:
Zepto’s model requires high availability. Frequent stockouts can result in de-prioritization of your listings.
✅ Competitive Pricing Strategy
Price your products competitively compared to local retail stores and other sellers on Zepto.
✅ Bundle & Combo Deals
Create attractive bundles or combo offers to increase your Average Order Value (AOV).
✅ Product Visibility
Ensure you regularly update your catalogue and opt for Zepto’s internal promotions or sponsored listings (if available).
✅ Quality Control
Maintain top-notch product quality and packaging, as customer feedback directly impacts your future placement and ranking.
Zepto vs Other Q-Commerce Platforms
| Feature | Zepto | Blinkit | Instamart (Swiggy) |
| Delivery Speed | 10-30 mins | 10-30 mins | 15-45 mins |
| Coverage | Metro cities | Metro & Tier-1 | Metro & Tier-1 |
| Business Model | Dark store & warehouse | Dark store | Partner store + dark store |
| Seller Onboarding | Invite-based | Direct & via partners | Direct & via partners |
| Popular Categories | Grocery, FMCG, Dairy | Grocery, Snacks | Grocery, Personal Care |
While Blinkit and Instamart are key players, Zepto’s focus on speed and dark store efficiency gives it an edge for certain cities.
How Does Zepto Pay Sellers?
Zepto typically follows a weekly or bi-weekly payout cycle. Once products are sold and delivered, the payment is credited after deducting agreed commissions and applicable taxes.
Ensure you track:
- Sales reports
- Return rates (if applicable)
- Payment settlements
All these will be provided via Zepto’s seller dashboard or through your account manager.
Common FAQs about Selling on Zepto
❓ Can small businesses or local brands sell on Zepto?
Yes! Zepto is open to working with both large FMCG brands and regional/local businesses depending on demand in specific zones.
❓ Is there a commission fee?
Yes, Zepto charges a commission per product, which varies by category and region. This will be discussed during onboarding.
❓ Can I advertise my products on Zepto?
Currently, Zepto runs internal promotions and campaigns for select sellers. Ask your account manager about available promotional options.
❓ How to contact Zepto for partnership?
Visit Zepto’s official website and navigate to the “Partner With Us” section or directly email their business development team.
Conclusion
Selling on Zepto offers a golden opportunity to tap into India’s booming quick-commerce revolution. By following the right onboarding steps, maintaining competitive pricing, and ensuring consistent inventory, you can grow your sales rapidly in this fast-paced marketplace, Hence we concludes the matter about How to Sell Products on Zepto.
Ready to list your products on Zepto and expand your customer reach?
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